WORLDWIDE CYCLING EVENT

The United Ride is a free social ride event organized by GripGrab from May 8th to 10th. 2026. Worldwide, no single location, no single format. Riders chose their own route. The essence of the United Ride is to create a space for reflection that often gets lost in the fast routines of daily life – an opportunity to refresh perspective, make meaningful choices, and rediscover the motivation that keeps us turning the pedals.

THE CHALLENGE

We all love a good challenge, and we thrive on the satisfaction of beating our friends by going faster, longer or simply by being more stylish. But while there is no defined physical challenge in the United Ride, there is a challenge that might be more demanding: The challenge of reflecting on why we love to go fast (or slow). Putting words into our “why” is not easy, but it’s very meaningful. The United Ride is an encouragement to take on the challenge of reflection and decide on a ride that supports and strengthens our individual reasons for riding.

REFRESH YOUR PERSPECTIVE

The essence of the United Ride is to encourage reflection and create a ride that mirrors it. Motivation and direction often get lost in the fast routines of daily life. The United Ride is an opportunity to refresh our perspectives, make meaningful choices, and rediscover the motivation that keeps us turning the pedals.

“Reflection gives us the chance to reconnect with what truly keeps us pedaling. When we step back from data, segments, and training pressure, we often rediscover the small, meaningful moments: the calm of a sunrise roll‑out, the excitement of finding a new gravel section, or the simple satisfaction of clearing your head on an after‑work spin” says GripGrab CEO Martin Krøyer, who of course will also participate in the United Ride.

Join the Movement

Participation is free. Link to website: gripgrab.com/unitedride
Contact: Linnéa Lindh lili@gripgrab.com