DUBAI TOUR EXTENDED TO FIVE STAGES – ROUTE AND OFFICIAL JERSEYS UNVEILED

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The new, longer route announced and the official jerseys displayed at the launch of the Dubai Tour’s fourth edition, that will finish on the spectacular City Walk

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Dubai, 13 December 2016 – Of the many new features in the upcoming Dubai Tour, scheduled from January 31 to February 4, the most significant is that for the first time it’s a five-stage race. This will satisfy the requests of the riders, who are happy to extend their stay in the Emirate, ride further (a total of 865km, 194 more than the 2016 edition) and have more chance of a stage victory. The 2017 race will open the Middle East season with Dubai as the frontrunner in a quartet of races, all in February.

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To present this and more news, mainly related to the route, was H.E. Saeed Hareb, Dubai Sports Council General Secretary, who explained to the media, sponsors and guests attending the public show at City Walk, the race’s five-day program. “The 2017 Dubai Tour will be a very special edition because of the new additional competition day. The extra stage allows us to better explore the surrounding territories. Lengthening the riders’ stay in Dubai keeps the media and fans’ interest in the event alive for longer. These are key to our strategy and the sponsors are rewarding this vision. I take this opportunity to thank all of them, along with all the governmental authorities that allow us to perform the Dubai Tour show again.”

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THE ROUTE
On the first day, the 181km Nakheel Stage, the route will take in some typical Dubai landmarks including the Al Qudra bike path where the teams usually do their last preparations on the eve of Dubai Tour, and the Camel Track, home of the traditional races. Then there are some of the city’s most ambitious construction projects: Jumeirah Golf Estates, Jumeirah Islands and finally, Palm Jumeirah, a world-renowned icon of Dubai, and the traditional seat of a sprint over the waterfront in front of the Atlantis “door”.

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The following day, February 1, the Ras Al Khaimah Stage sees the peloton ride through four different Emirates: Sharjah, Ajman, Umm al-Quwain and Ras Al Khaimah. On a flat route near the coast we discover the Dubai Design District, the Sharjah University and the Al Marjan Island complex, the shaped coral archipelago of four artificial islands: Breeze, Treasure, Dream and View Island.

The third stage, the Dubai Silicon Oasis Stage, from Dubai to Al Aqah, is another new feature for the 2017 Dubai Tour. Last February the Fujairah seafront witnessed the victory of Marcel Kittel in a compelling sprint. In 2017, however, the peloton will continue on the Fujairah coast that overlooks the Indian Ocean until Al Aqah.

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The fourth stage, the Westin Stage, is a modern classic through the deserts of Dubai, Sharjah and Ras Al Khaimah, to reach Hatta Dam. There are two climbs up to a 11% gradient before the finale to the dam itself. The short stretch of about 200 meters has always rewarded the puncheurs but, despite the inclination from 12% to 17%, never upset the general classification. It’s certainly an iconic stage and features the most beautiful, dramatic landscape.

The last day, the Meraas Stage, will be a spectacular parade of 124km entirely in the city of Dubai. Along the way the peloton will celebrate the most famous monuments and landmarks: firstly the astonishing Meydan Racecourse, home of the world’s richest horse race (Dubai World Cup), then the family-oriented Mushrif Park, Al Mamzar, the historical Deira, the famous Port Rashid, and the iconic Union Flag. The grand finale, with the Burj Khalifa as a backdrop, in the heart of CITY WALK, the spectacular brand new destination, is the Dubai Tour’s last stunning sprint.dubai-tour-2017_s03_plan

Saleh Al Geziry, Vice President, Retail Marketing, Promotions & Recreation at Meraassaid: “We congratulate the Dubai Sports Council for organising such a successful event and we are delighted to be the newly added fifth stage. The synergy between both parties is natural. We are looking forward to host the finale of one of Dubai’s most prominent sporting events at City Walk. The urban living destination aims to promote a culture of active and healthy lifestyle, providing ample spaces for people to be active whilst enjoying the open air space.”

THE JERSEYS
The 2017 Dubai Tour jerseys will be provided by Castelli: 4 colours, 4 classifications, 4 different models made using a high-tech fabric supplied by SITIP that is both UV-protective and allows for a very rapid rate of heat dissipation.

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Blue Jersey
General Classification: worn by the overall winner, the rider who has proven to be the fastest and most consistent over the five stages. In 2016 the blue jersey was won by Marcel Kittel.
Sponsor: Commercial Bank of Dubai

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Murray Sims, CBD General Manager of Retail Banking, said: “The Commercial Bank of Dubai, for the third consecutive year, is pleased to be the official 2017 sponsor of the Dubai Tour, one of the most prestigious cycling events in the world. Commercial Bank of Dubai will use the occasion of the Dubai Tour to launch the first digital only bank in the UAE – CBD NOW. As lead sponsor, CBD NOW  will be displayed on the leaders jersey. The Dubai Tour is a perfect match with CBD NOW as the two brands share the same passion for cycling and sports. Unlike any other bank, CBD NOW is designed to be powered by its customers and will offer specific links and added value offers to cycling, sports and other lifestyle benefits. CBD NOW invites all supporters of the Dubai Tour to visit CBDNOW.ae to become co-founders of UAE’s first digital only bank”.

Red Jersey
Points Classification: worn by the fastest sprinter, who has obtained the best positions in each stage and intermediate sprint. The red jersey was also won by Marcel Kittel, winner of two of four stages.
Sponsor: Emirates

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Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations Centre said: “The Dubai Tour has grown to become one of the top cycling challenges attracting global talent and Emirates is proud to have been a part of it from the beginning. Emirates is committed to supporting the development of Dubai as a sporting destination with world-class events like the Dubai Tour.”

White Jersey
Young Rider Classification: worn by the best U25 young rider in the overall classification, the name to watch out for in the future. In 2016 this jersey was won by the Moroccan Soufiane Haddi.
Sponsor: RTA (Roads and Transport Authority)

“Now entering its fourth edition, the Dubai Tour will once again receive the best teams and riders the cycling has to offer. RTA is one of the Dubai Tour 2017 sponsors. RTA has been sponsoring the event for the fourth year in a row,” said Mr. Ibrahim Al Haddad, Director of RTA’s Investment & Commercial Services, Head of Sports Team, and Deputy Head of Sponsorship Committee._h2a0411

We sponsor this international event as part of our constant support of one of the world’s landmark cycling contests. The increasing importance of this championship, locally and internationally, has enhanced the prestigious position of Dubai as a leading organiser of varied events and activities including the sports ones, and we are proud to be one of the sponsors of Dubai Tour in its fourth edition as a strategic partner of the Dubai Sports Council. We consider Dubai Tour a great opportunity to show the world the latest developments in our beautiful territory such as the Dubai Water Canal, which was opened earlier in November, a masterpiece that added a new marvel to this vibrating cosmopolitan city.”

_t3a6812“RTA has always been sparing no pains to back up a number of diverse activities and events organised by social, sports and human organisations in the UAE, in general and in the emirate of Dubai, in particular, as part of its corporate social responsibility (CSR),” added Al Haddad.

UAE Flag Jersey
Intermediate Sprint Classification: worn by the rider who gained more Intermediate Sprint Points than any other rider. Last year’s winner was the Pole Marcin Bialoblocki.
Sponsor: DHA (Dubai Health Authority)

Ghanim Lootah, Director of Institutional Marketing and Communications at the DHA, said: “We are proud to support the 2017 edition of Dubai Tour. The event is an opportunity to raise awareness about the importance of sport and fitness in Dubai and falls in line with the DHA’s health promotion and disease prevention initiatives. Such sporting events help raise the importance of sport as a form of fitness among the community members of Dubai.”

OFFICIAL SPONSORS OF THE DUBAI TOUR UNVEILED
Today, during the presentation, the list of Dubai Tour sponsors and supporters was also unveiled.

In addition to the Top Sponsors of the four Dubai Tour 2017 jerseys (Commercial Bank of Dubai, Emirates, RTA, DHA), it also includes the Stage Sponsors (Nakheel, Dubai Silicon Oasis, The Westin Dubai Mina Seyahi Beach Resort & Marina, Meraas), the Host Broadcaster Dubai Sports Channel, the Official Partners Audi Al Nabooda, Castelli, Jumeirah Golf Estates, the Official Supplier Tag Heuer, Giant, Vittoria, Sitip, Dubai Eye 103.8, Sport360 and the Official Supporters Ride Bike Shop, Wolfis Bike Shop.

Lorenzo Giorgetti, RCS Sports and Events DMCC CEO, said: “The exposure generated by the Dubai Tour guarantees a major presence on all media platforms, locally and internationally. And it grows – everything is increasing from year to year. The introduction of the fifth stage enhances this further: ensuring that our partners can count on even more opportunities to get closer to their target audience, and also to increase the challenge on the road – riders are the core of this sport that is finding a very fertile ground here in Dubai. Let me thank all our partners for their trust and the support they are providing on the way to the 2017 Dubai Tour.”

PHOTO CREDIT: XAVIER ANSART

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SHIFT Active Media
Dario Esposito

Dubai Tour Press Office
Ph. (+44) 1225 448333
Ph.: (+44) 7887 497 306
E-mail: dario@shiftactivemedia.com
Tw.: @Shiftactive

RCS Sport
Stefano Diciatteo

RCS Sport Press Office Coordinator
Ph.: (+39) 02 25848758
Mob.: (+39) 335 5468466
E-mail: Stefano.diciatteo@rcs.it
Tw.: @rcssport  @stedicia

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